Artefact x Facebook Webinar | Mastering Attribution to Build True Holistic Consumer Journeys

October 20th, 2020 10:00 AM - 11:00 AM CET Your computer!

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Get a unified view of your customers’ journeys across channels, platforms, and devices and increase your marketing strategies ROI.

In the digital world, people's time and attention have become more and more fragmented -- making it harder for marketers to determine when, where and how to reach them. It’s a media planner’s nightmare.

Fortunately, there’s a solution to this problem: people-based attribution, which gives marketers a unified view of their customers’ journeys across channels, platforms, and devices.

But how do you get it right?

You will learn more during Artefact's upcoming webinar on October 20th from 10:00 AM to 11:00 AM.


  1. Facebook's Attribution and Measurement Stakes
  2. Attribution's great principles and functionement
  3. Facebook Attribution, interests & challenges
  4. Best Practices & Client Cases



Mike Bettan

Marketing Science Agency Partner, Facebook




Arnaud Marro

Head of Social Media Advertising, Artefact


Tristan Silhol

Consulting Manager, Artefact


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