In the digital world, people's time and attention have become more and more fragmented -- making it harder for marketers to determine when, where and how to reach them. It’s a media planner’s nightmare.
Fortunately, there’s a solution to this problem: people-based attribution, which gives marketers a unified view of their customers’ journeys across channels, platforms, and devices.
But how do you get it right?
The value of people-based attribution
In this guidebook, Artefact and Facebook explain how people-based attribution works, and how companies can use it to start developing holistic omnichannel strategies.
Download "The value of people-based attribution" now and discover how to use people-based attribution in your campaigns.