The value of people-based attribution guidebook

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Cover of the Value of people based attribution guide

The value of people-based attribution

In this guidebook, Facebook and Artefact explain how people-based attribution works, and how marketers can use it to understand what their audiences are doing across channels, platforms and devices.

In the digital world, people's time and attention have become more and more fragmented -- making it harder for marketers to determine when, where and how to reach them. It’s a media planner’s nightmare.

Fortunately, there’s a solution to this problem: people-based attribution, which gives marketers a unified view of their customers’ journeys across channels, platforms, and devices.

But how do you get it right?

The value of people-based attribution

In this guidebook, Artefact and Facebook explain how people-based attribution works, and how companies can use it to start developing holistic omnichannel strategies. 

Inside, we:

  • Examine how people-based attribution works and consider how it can help brands boost campaign efficiency and enhance personalised experiences.
  • Reveal how marketers can use Facebook Attribution to accelerate their measurement journey.
  • Explain how to use Facebook Attribution to its full potential (including identifying the key pillars of an attribution project). 
  • Share best practice case studies, from brands including Etam, Europcar and TUI France. 

Download "The value of people-based attribution" now and discover how to use people-based attribution in your campaigns.