AI IS ABOUT PEOPLE

1st party data:

Taking control in the

cookie-less marketing era

Webinar | Artefact × Google

As we are stepping into a cookie-less marketing era, the rules of marketing are evolving and we marketers should adapt our ways of marketing operations as well. In this webinar, we will share our PoVs on the use of 1st party data in marketing with concrete examples and steps to help you get ready

Speakers

Paul Hudson

Chief Digital Office

Sanofi

Paul Hudson

Chief Digital Office

Sanofi

Paul Hudson

Chief Digital Office

Sanofi

Paul Hudson

Chief Digital Office

Sanofi

Paul Hudson

Chief Digital Office

Sanofi

Agenda

    PART 1: The cookie-less marketing era: What does it mean to marketers?

    PART 2: 5 concrete steps to take control of your 1st party data marketing strategy

    PART 3: Client case studies

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