Webinar | Integrating Margin into Google Analytics and optimisations

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As we all know, the ultimate goal for all organisations is profitability.

In this webinar, Bobby Gray, Head of Analytics at Artefact UK, explains how to move away from revenue-based reporting, and how to make use of rich margin data from BI systems for analysis and marketing optimisation purposes.

This session explains how to:

  • Capture the data and ingest into BigQuery for transformation.
  • Transform the data ready for ingestion into GA.
  • Push the data to GA automatically.
  • Run analysis on the data to identify the most profitable activities.
  • Begin using this data for optimisation purposes.