Webinar | Integrating Margin into Google Analytics and optimisations

Register to watch

Fill the required fields to register to watch the replay.

For more information contact us.

Replay

As we all know, the ultimate goal for all organisations is profitability.

In this webinar, Bobby Gray, Head of Analytics at Artefact UK, explains how to move away from revenue-based reporting, and how to make use of rich margin data from BI systems for analysis and marketing optimisation purposes.

This session explains how to:

  • Capture the data and ingest into BigQuery for transformation.
  • Transform the data ready for ingestion into GA.
  • Push the data to GA automatically.
  • Run analysis on the data to identify the most profitable activities.
  • Begin using this data for optimisation purposes.