AI IS ABOUT PEOPLE

Making the most of Google Marketing Platform

Webinar replay | Artefact

In a world full of walled gardens and ever-changing data regulations, digital marketers can be forgiven for getting lost among the many data products and campaign tools at their disposal.

Fortunately, Google Marketing Platform (GMP) simplifies this complexity by providing a single-stack approach to digital campaign creation, analysis and optimisation.

Through products like Search Ads 360 and Display & Video 360, GMP lets digital marketers deliver more relevant and effective marketing across all digital channels — all the while ensuring they respect their customers’ privacy.

But, how do you get the most out of Google Marketing Platform?

Speakers

Mark Smith

Chief Client Officer

Artefact

Edouard Destrem

Head of PPC

Artefact

Bobby Gray

Head of Data
and Analytics

Artefact

Veronica Campana

Head of Display
and Social

Artefact

Agenda

    In this webinar, Artefact experts:

    • Introduce the tools within the GMP stack and how they work.

    • Consider when and how brands should in-house GMP (and when they should leave things to their agency).

    • Share best practice case studies showing how brands have used GMP to generate real business results from their digital campaigns.

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