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What is new with Google App + Web and why should you use it?
Any business that tries to get a unified picture of engagement across their app and website knows this can be a manual and troublesome process. Luckily, in the summer of 2019 we saw the introduction of a new property in Google Analytics, Google App + Web, that allows you to combine app and web data for unified reporting and analysis.
In this webinar, Weiwei Liu-Schröder, Solutions Lead Analytics 360 at Google, will share what's new with Google App + Web and David Olthof, Data & Analytics Consultant at Artefact Benelux, will explain why it is so powerful.
What's new with Google App+Web?