ARTEFACT VALUE BY DATA

Google Marketing Platform x Artefact e-book

Unlock the power of Google Marketing Platform with Artefact.

To address changing regulations surrounding consumer data, in particular cookies and mobile IDs, modern marketers need the right tools to reconfigure their ad-targeting and data strategies.

That’s where Google Marketing Platform (GMP) can help.

Through products like Search Ads 360 and Display & Video 360, GMP lets marketers deliver more relevant and effective campaigns across all digital channels -- while ensuring they respect their customers’ privacy and give them control over their data. 

So, how do you get the most out of it? 

At Artefact, we have the answers. As an official GMP reseller and training partner, we offer full-stack coverage across Google Marketing Platform’s media and analytics products and are experts at using them to target consumers better, measure results more accurately, and, ultimately, launch campaigns that generate maximum returns.

This e-book explains how we do it. Inside, we:

  • Explore how specific GMP products work.
  • Explain how to use them to collect and leverage data effectively.
  • Share best practice case studies from global brands like Sanofi, Lacoste and TUI.

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