Webinar Replay: How to drive sales on Google Shopping this Christmas

N/A 11am-12pm (GMT) Remote Webinar

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How to drive sales on Google Shopping this Christmas

If you’re an online retailer, it’s essential that you’re visible on Google Shopping – especially in the run-up to key sales periods like Christmas and New Year. 36% of all product searches now start on Google Shopping, and of those searches, 35% turn into transactions within five days. But with so much competition, how do you stand out?

In this webinar, experts from both Artefact and Google explain how brands can optimise their product listings, use paid and organic tactics to appear in more search results, and, ultimately, sell more during the key holiday period.


In the session, you will learn:

  • How Google Shopping is blurring the lines between Search Engines and Ecommerce Platforms.
  • How to optimise your feeds and product pages (for paid and organic listings).
  • How to increase search visibility and unlock growth with no extra investment.
  • How machine learning can help boost sales during peak.
  • What the future holds for Google Shopping.

Charlie Kay - Head of SEO, Artefact UK

Charlie has over 10 years of digital marketing experience, specialising in SEO across content, technical and outreach. She's worked both agency-side and client-side with brands including Wagamama, Jamie Oliver, Liberty, Selfridges, Lindt, YOTEL, The National Gallery, Prezzo and more to help deliver global SEO strategies to drive growth.


Francesca Idra - Account Director, Artefact UK

Francesca is an Account Director with over 10 years of experience in Paid Search in the Retail industry, working on both client and agency side. She specialises in Shopping and Data Feed optimisation, providing digital strategies to unlock business growth.


Ashley Linney - Account Director, Artefact UK

Ashley is an Account Director in the Artefact Retail team with over 5 years experience in Paid Search. He has a Test & Learn approach with a high adoption of automation, and has championed Smart Shopping at the agency.



Yiannis Pavlakis - Agency Development Manager, Google

Yiannis is an Agency Development Manager at Google where
he works closely with agencies on all things strategy and growth. Prior to this role he worked on the agency side in various roles at one of the biggest traditional media agencies of the UK.


Ajay Varadarajulu | Account Strategist, Google

Ajay is an Account Strategist at Google where he works closely with agencies' keys accounts on all things strategy and growth. Prior to this role he worked as a digital marketing strategist at Google, working closely with some of the largest US eComm retailers.

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