ARTEFACT VALUE BY DATA

CONSUMER DATA STRATEGY

What consumer data strategy should brands adopt in an ever-changing technical & regulatory landscape?

As privacy regulations tighten and third-party cookies disappear, marketers need to rethink their ad-targeting and data strategies. 

Key to this, marketers will need to create new networks for permission-based advertising on the open Internet, grounded in first, second and third party datas, which they can collect and activate in transparent and privacy-safe ways.

But, what’s the best strategy?

 

ARTEFACT READER'S DATA DIGEST

In this ebook, Artefact experts: 

    • Analyse the regulatory and technical factors impacting how brands collect data.

    • Explain how impending updates from Google and Apple will impact advertisers.

    • Introduce a new regulatory framework for brands. 

    • Share advice on how to maximise first-party data collection, set up the right data collection tools and capabilities, and build effective second-party data partnerships.
  • Contact details

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