What consumer data strategy should brands adopt in an ever-changing technical & regulatory landscape?
As privacy regulations tighten and third-party cookies disappear, marketers need to rethink their ad-targeting and data strategies.
Key to this, marketers will need to create new networks for permission-based advertising on the open Internet, grounded in first, second and third party datas, which they can collect and activate in transparent and privacy-safe ways.
But, what’s the best strategy?
In this ebook, Artefact experts:
Analyse the regulatory and technical factors impacting how brands collect data.
Explain how impending updates from Google and Apple will impact advertisers.
Introduce a new regulatory framework for brands.
- Share advice on how to maximise first-party data collection, set up the right data collection tools and capabilities, and build effective second-party data partnerships.
- Contact details