ARTEFACT VALUE BY DATA

The Audience Engine: Building a Scalable and AI-driven Approach to 1P Data

Webinar replay | Reckitt × Artefact

Description

Join Artefact’s Tristan Silhol (Data Marketing Lead), Guilherme Amaral (Global Digital Transformation Manager), and Anna Humphreys (Senior Audience Manager, US) at Reckitt, as they discuss common challenges CPG companies face when leveraging consumer data to reach their marketing segmentation online and the key success factors in designing a future-proof digital marketing ecosystem.

After this session, you’ll be able to:

  • Appreciate the value of data-driven marketing in the CPG industry

  • Understand Artefact’s Audience Engine approach and measurement methodology

  • Leverage a guide to translating marketing segmentation into addressable digital audiences through data-driven automation

Speakers

Guilherme Altieri do Amaral

Global Manager Digital Transformation

Reckitt

Anna Humphreys

Senior Audience Manager

Reckitt

Tristan Silhol

Senior Consulting Manager - Digital & Data services

Artefact US

 

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