Webinar replay | Reckitt × Artefact
Are you feeling unsure how to measure marketing success in a world without cookies?
Join our experts for a fireside chat with Reckitt's Data Science Product Owner, Henry Jung and Artefact's Head of Data and Analytics, Bobby Gray, with Lead Data Scientist, Aleksandra Semenenko.
The Challenge: Understanding the true incremental impact & ROI of marketing budgets as we edge closer to the end of cookie-based tracking.
The Solutions: Marketing mix modelling and data driven attribution were designed to solve this, but each has their flaws.
The Breakthrough: Artefact's innovative measurement solution; Artefact mROI.
Speakers
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Bobby Gray Head of Data & Analytics Artefact |
Henry Jung Data Science Product Owner Reckitt |
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Aleksandra Semenenko Lead Data Scientist Artefact |
Agenda
- Watch the replay now!