ARTEFACT VALUE BY DATA

How to measure true Marketing ROI in the cookieless world

Webinar replay | Reckitt × Artefact

Are you feeling unsure how to measure marketing success in a world without cookies?
Join our experts for a fireside chat with Reckitt's Data Science Product Owner, Henry Jung and Artefact's Head of Data and Analytics, Bobby Gray, with Lead Data Scientist, Aleksandra Semenenko.

The Challenge: Understanding the true incremental impact & ROI of marketing budgets as we edge closer to the end of cookie-based tracking.

The Solutions: Marketing mix modelling and data driven attribution were designed to solve this, but each has their flaws.

The Breakthrough: Artefact's innovative measurement solution; Artefact mROI.

Speakers

Bobby Gray

Head of Data & Analytics

Artefact

Henry Jung

Data Science Product Owner

Reckitt

Aleksandra Semenenko

Lead Data Scientist

Artefact

 

 

 

 

Agenda

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