Artefact eBook

Data for Retail

Reader's Data for Retail 

As our CEO Vincent Luciani says, “A major issue that often arises is how to optimise e-commerce use. Over the past year, every brand has increased its digital presence and wants to sell better through this channel".

Read our "Data For Retail" ebook focused on the retail industry. 

Table of content

  • Introduction by Vincent Luciani, CEO & co-founder of Artefact
  • Becoming data-driven (and reaping immediate benefits) has never been easier in the retail sector
  • CARREFOUR GROUP — How Data & AI can accelerate sustainable business transformation
  • Data-driven marketing: the rise of the customer data platform 
  • UNILEVER — How does Artefact support UNILEVER on Retail Media use cases to increase its sales? 
  • Data monetization opportunities for retailers: Retail Media within the CPG/ Retailer data ecosystem
  • CARREFOUR LINKS — With Artefact are helping brands to improve media targeting thanks to Carrefour’s data
  • MATTEL x RelevanC Advertising How Artefact helped boost Mattel’s online sales on Cdiscount (relevanC Advertising) retail media platform ? 
  • CARREFOUR GROUP — How to reduce food waste in the Bakery-Pastry department? 
  • Demand forecasting: Using machine learning to predict retail sales
  • Sales forecasting in retail: what we learned from the M5 competition 
  • Download the eBook now!

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