Artefact Reader's Data for Retail & eBusiness

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Reader's Data for Retail & eBusiness


As our CEO Vincent Luciani says, “A major issue that often arises is how to optimise e-commerce use. Over the past year, every brand has increased its digital presence and wants to sell better through this channel".

Read our "Data For Retail & eBusiness" ebook focused on the retail industry. 

Table of contents

  • Introduction by Vincent Luciani, CEO & co-founder of Artefact
  • The future of AI in E-commerce and Retail: Predictions for 2022 and beyond 
  • Data-driven marketing: the rise of the customer data platform 
  • UNILEVER — How does Artefact support UNILEVER on Retail Media use cases to increase its sales? 
  • Are you sitting on a (second-party) data goldmine? 
  • CARREFOUR MEDIA — With Artefact are helping brands to improve media targeting thanks to Carrefour’s data 
  • MATTEL — How Artefact helped boost Mattel’s online sales on Cdiscount (relevanC Advertising) retail media platform ? 
  • Amazon Ads – Golden rules to prepare Black Friday 
  • Marketplace retailing: why product selection is the key to smart selling 
  • CARREFOUR GROUP — How to reduce food waste in the Bakery-Pastry department? 
  • Demand forecasting: Using machine learning to predict retail sales 
  • Sales forecasting in retail: what we learned from the M5 competition 
  • PIERRE FABRE GROUP — Accelerating online growth with a global e-Retail upskilling programme 
  • Boosting online retail activity by upskilling sales and marketing teams.