Yearbook 2021 | Insights and use cases
We hope this 2021 edition of the Reader’s Data Digest will be useful in inspiring you to get the most value from your data in 2022!
Table of contents
- Data Consulting & Transformation
P.10 — AI Requires a Holistic Framework and Scalable Projects
- Data Marketing
P.32 — Data-driven marketing: the rise of the customer data platform
- Digital Commerce
P.52 — Marketplace retailing: why product selection is the key to smart selling
- Digital Marketing
P.70 — From marketing personas to media activation: from theory to reality, reconciliation can’t be improvised
Download the Yearbook 2021 now!