Reader's Data & Digital Marketing
In our report 'Data & AI Marketing' our experts explain the latest trends and discuss new challenges that marketing & sales departments face nowadays. Here you can also find testimonials of our clients with concrete use cases to draw inspiration from.
Table of content
DATA MARKETING
- Data-driven marketing: the rise of the customer data platform
- Unleash the power of first-party data with a Customer Data Platform
- ORANGE BANK • Enhances its digital marketing with rapid deployment of a full funnel, cross-device activation strategy.
- “CDPs, platforms used for data centralisation and audience segmentation, become the norm”
- RED BY SFR • The value of proprietary data at Red by SFR
- Unlock revenue growth with data-driven digital marketing maturity
- RECKITT • Optimising media spend and increasing sales at Reckitt with the Artefact Audience Engine
- Building your own Audience Engine: Turning the Google ecosystem into a cookieless Customer Data Platform (CDP)
- UBISOFT • How Artefact helped Ubisoft to build a powerful media campaign using data for its key video game launch of the year
- MROI | A new data-driven approach to measuring on and offline campaigns
- SANOFI CHC • Precision Marketing | Industrialising the deployment of data-driven campaigns
- CDP and the Business of Data in Sports and Entertainement
- How AI can help brands discover consumer microtrends
DIGITAL COMMERCE
- Becoming data-driven (and reaping immediate benefits) has never been easier
- CARREFOUR GROUP • How Data & AI can accelerate sustainable business transformation
- CONFORAMA • AI-enabled personalization boosts Conforama CRM campaign revenues
- Retail Media: An indispensable asset for brands
- UNILEVER — How does Artefact support UNILEVER on Retail Media use cases to increase its sales?
- Data monetization opportunities for retailers: Retail Media within the CPG/Retailer data ecosystem
- CARREFOUR LINKS • With Artefact are helping brands to improve media targeting thanks to Carrefour’s data
- MATTEL — How Artefact helped boost Mattel’s online sales on Cdiscount (relevanC Advertising) retail media platform ?
- CARREFOUR GROUP • How to reduce food waste in the Bakery-Pastry department?
- Demand forecasting: Using machine learning to predict retail sales
- Sales forecasting in retail: what we learned from the M5 competition.
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