How it will impact your organization and what steps to take to avoid marketing disruption.
This paper outlines why your organization’s leadership, from CMOs to DPOs, must take swift action to ensure that your marketing campaigns are not negatively impacted by the upcoming cross-platform changes resulting from this regulation.
The Digital Markets Act (DMA), part of the European Union’s larger Digital Services Act (DSA), is one of the most impactful pieces of legislation aimed at leveling the playing field among technology players in the EU and ensuring that users’ rights and consent are protected.
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