The ad-tracking landscape is in the midst of unprecedented technological and legal transformation. Over the last five years, regulations surrounding consumer data, in particular 3P cookies and mobile IDs, have become increasingly restricted, and brands are under increasing pressure to manage their first-party data and enter into strategic data alliances with key partners.

But to address these challenges successfully, modern marketers need the right tools to reconfigure their ad-targeting and data strategies and get better results from their digital campaigns (while respecting privacy rules). That’s where Google Marketing Platform (GMP) can help.

Through products like Search Ads 360 and Display & Video 360, GMP lets digital marketers deliver more relevant and effective marketing across all digital channels -- all the while ensuring they respect their customers’ privacy and give them control over their data.

So, how do you get the most out of Google Marketing Platform?

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