In the highly regulated pharmaceutical industry, optimizing marketing strategies is crucial for maximizing return on investment (ROI). This webinar dives deep into the essentials of Marketing Mix Modeling (MMM) and its application in the pharma sector.
Learn how to collect and analyze data, build effective models, and leverage MMM insights to enhance your marketing efforts.

Webinar Agenda: 45′ of presentation and 15′ of Q&A

• The fundamentals of Marketing Mix Modeling (MMM)
• How to leverage data to enhance your marketing strategies
• Real-world applications through our case study with IPSEN
• Future trends in MMM for the pharmaceutical industry.