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Beyond the magic: Tackling the challenges of marketing measurement

Replay | Reckitt × Artefact

In today’s data-driven landscape, marketers are expected to quantify the impact of every campaign, ad, and interaction with customers. But in reality such measurements come with a lot of complexities.

In this webinar, we dived deep into the challenges of modern marketing analytics and discussed the common pitfalls and roadblocks in implementing the frequent marketing measurement into business operations.

Discover how to tackle the challenges of Marketing Measurement with Reckitt and Artefact experts! 

Speakers

Aline Coelho

Global Senior Business Analyst IT&D

Reckitt

Tom Potter

Consumer Engagement Lead for UK

Reckitt

Vedika Sanghai

Senior Consulting Manager

Artefact UK

Nadia Kandeikina

Consulting Manager

Artefact UK

Karina Altova

Senior Data Scientist

Artefact UK

Agenda

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