Artefact x Google: Best use of 1st party data in digital advertising

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Best use of 1st party data in digital advertising


Interested in finding new ways to put your 1st party data to good use? Do you know the limitations in gathering this data? And the endless possibilities you have in applying it in your advertising? Learn this and more in our upcoming webinar session “How to make effective use of your 1st party data”. During this LIVE webinar session you will gain insights on legitimate customer data collection, data insights and data application in marketing from our Data & Digital Marketing experts and have the opportunity to ask your burning questions about this topic.



  1. Importance of 1st party data 
  2. Tips & tricks for getting the most value out of your data
  3. Advanced ways of putting your data to use
  • Connecting CRM data to drive marketing performance
  • Privacy centric Audience Engine exploiting data for efficient activation

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